BabyFirst Apps, Store & Social

I worked with BabyFirst for just over sixteen years, until the company changed its business model. Long enough to watch a channel grow up.

For most of that time I was their go-to for pre and post production, and for the consulting that comes with it. What a promo actually needs to do, how long it should run, what survives on a phone screen and what only works on a television.

The work covered everything the brand put in front of parents. App promos, online store campaigns, social films for Instagram and Facebook, seasonal pushes, product announcements. Different formats, same voice.

The audience is the interesting part. The viewer is a toddler and the buyer is a parent, and those two want completely different things from the same thirty seconds. Every piece here is trying to be warm enough for the child in the room and clear enough for the adult holding the phone.