Broadcast
BabyFirst Series Promos
Color Crew Magic, launch
Promos for children’s series have a particular problem. The child watching cannot read the schedule, cannot tell the time, and has no idea what a weekday is.
So these lean on character and repetition instead of information. A familiar face, a hook a two year old can hum, and just enough structure for the parent in the room to catch when it is on. Made across many years of the channel’s run.
Also in this project 6 films