Markets.com Campaign

Markets.com is a trading platform aimed at people who do not trade for a living. That is the whole brief in one sentence, and it is harder than it sounds.

I was contracted directly to produce a set of short films, each one introducing a single part of the platform. The trading interface, the mobile app, price notifications, and the sign up offer. No jargon, and no charts that need a finance degree to read.

Each film takes one feature and shows what it does for you rather than how it works underneath. Clean interface, one idea, out. When somebody is deciding whether a financial product is trustworthy, clarity is the whole pitch.

The client counted the campaign a success and told me it brought a substantial number of new users onto the platform. I never saw the figures, so that is as specific as I can honestly be.