Retail Screens

Screens in shops and cafes have no volume and no audience that chose to be there. Everything is carried by picture and rhythm alone.

These run on the same logic as the cinema installations. Loop cleanly, stay legible from across a room, reward a closer look, and never lean on a punchline that only works the first time. Several of them are cut for odd letterbox panels rather than a normal screen, which changes how you compose everything.